A clear view on data

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High flexibility and excellent, personalised service

Insightz is a database marketing agency for the non-profit sector, founded by professionals with many years of experience in the fundraising industry. Our StepRight® CRM system enables us to offer online database and related services for fundraising and member organisations. We are a small team with a broad network and that is our strength: high flexibility and excellent, personalised service. This is in combination with a stable and intuitive system, extensive knowledge and sharp pricing. We have the right solution for organisations that are looking for a no-nonsense system for data processing and optimising donor acquisition and retention. Contact us today to find out what we can do for you.

Our Services

We facilitate solutions for fundraising and CRM.

Our Database

Our cloud based Stepright® CRM system helps non profit organisations to maximise their fundraising potential.

Our mission

Our mission is to help fundraising organisations realise their goals.

The Founders

Marisa Roodhuizen
Marisa Roodhuizen
After finishing her studies at the VU in Amsterdam Marisa started her career at Raibase-BMS, a direct marketing agency from the Rai Group. As an account manager and later customer team manager for Dow Chemical gained an extensive knowledge on databases and direct marketing. A few years later she started working for Saturn B.V., together with Heather. There she was responsible for several large accounts among which the Dutch Red Cross, PETA and World Cancer Research Fund.
Heather Loughman
Heather Loughman
Heather started her career in direct marketing with Environmental Educators Inc., in Washington, DC. She later moved to Saturn Corporation, a database management company also based in the U.S.. In 1995 she accepted the offer to move to the Netherlands in order to open their first European branch. In 2009 she left to provide consulting services for international charities.

Together, Marisa and Heather have a wealth of experience in direct marketing and fundraising activities.